THE OFFER OF REHABILITATION CENTER EUROMED IN MIELNO ASAN EXAMPLE OF BRANDED PRODUCT OF MEDICAL TOURISM

Authors

  • Jolanta Mazurek
  • Katarzyna Jóźwiak

Keywords:

turystyczny produkt markowy, turystyka medyczna, centrum rehabilitacji

Abstract

Touristbranded productsare among the mosteffectiveelements ofthe marketing mixof the region.In the case ofWest Pomeraniasuchbranded productis the offerof health tourism. This paper presents theopinions ofpatients andstaffabout the offerEuromedRehabilitation Center. Studies showthat the qualityis high and thetherapyis delivering the desiredresults.The company shouldconsolidateitsgood image.

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Published

2021-01-21

Issue

Vol. 1 No. 17 (2013): Research Bulletins of the Faculty of Economic Sciences

Section

Articles

How to Cite

THE OFFER OF REHABILITATION CENTER EUROMED IN MIELNO ASAN EXAMPLE OF BRANDED PRODUCT OF MEDICAL TOURISM. (2021). Research Bulletins of the Faculty of Economic Sciences, 1(17), 189-209. https://ezeszyty.wne.tu.koszalin.pl/index.php/zeszyty/article/view/200