THE USE OF VARIOUS FORMS OF PROMOTION BY THE LOCAL DISTRICT KOSZALIN FOR CREATION OF TOURIST IMAGE

Abstract

The paper identifies, presents and analyzes the forms of promotion used by local governments for the creation of the municipal district of Koszalin City tourism image. Promotional activities were evaluated in the various communes of the district. The pa-per presents the inquiry results performed among the local government units of munici-pal district of Koszalin City. The forms of promotion used to create the image of tour-ism were assessed on the research area.