SATISFYING SHOPPING NEEDS ON THE EXAMPLE OF SELECTED TRADITIONAL PURCHASING MODELS

Authors

  • Anna Pasek SGH Warsaw School of Economics

Keywords:

customer, consumer, need, decision, purchase

Abstract

The aim of the work is to present the theoretical applications of purchasing models that illustrate the satisfaction of purchasing needs. This analysis aims to show possible consumer behavior. The article presents selected issues in the field of the consumer, his needs, decisions and activities related to before and after the purchase.

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Published

2021-02-05

Issue

Vol. 1 No. 24 (2020): Research Bulletins of the Faculty of Economic Sciences

Section

Articles

How to Cite

SATISFYING SHOPPING NEEDS ON THE EXAMPLE OF SELECTED TRADITIONAL PURCHASING MODELS. (2021). Research Bulletins of the Faculty of Economic Sciences, 1(24), 77-89. https://ezeszyty.wne.tu.koszalin.pl/index.php/zeszyty/article/view/158