NEW PRODUCT LAUNCH – CASE STUDY

Joanna Alicja Dyczkowska; Kieran Galdies

NEW PRODUCT LAUNCH – CASE STUDY

Authors

Joanna Alicja Dyczkowska Faculty of Economic Sciences, Koszalin University of Technology
Kieran Galdies Logistics Student at the University of Malta

Keywords:

product management, product life cycle (PLC), Gantt chart

Abstract

The aim of this article is to present methods for evaluating new product projects in the product development process. A literature analysis method is used and a Gantt chart is proposed for evaluating new product introduction projects. The paper presents a product life cycle and an analysis of the wine market in Malta. The time for the introduction of two types of wine was set at one year.